Rooted in Care. Backed by Knowledge.
Hi, I'm Martina Bethune
and this is where LUHS Naturals Skincare began.
My journey into skincare began unexpectedly as a child when a hot iron accidentally fell on my leg, leaving a burn that never fully faded. What started as an injury quickly became the beginning of a lifelong curiosity about healing, skin, and the body’s natural ability to repair itself.
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I grew up in a home where holistic wellness was a way of life. My mother owned a body wrap and massage business and worked closely with essential oils and natural therapies to support her clients. She blended oils to soothe pain, ease headaches, and promote overall wellness. Instead of reaching for Tylenol, I remember rubbing spike lavender on my forehead for relief.
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Those early experiences sparked my deep respect for nature’s healing power and planted the seeds for what would eventually become my life’s work.
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Today, I am also a licensed esthetician, combining professional skincare knowledge with the natural remedies that shaped my upbringing.
As a mother of five, I needed multipurpose products that were safe, clean, and effective enough for my entire family. Unfortunately, many of the “natural” products I tried simply didn’t live up to their promises.
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Determined to create something better, I began studying essential oils, herbs, and traditional healing ingredients more deeply. After years of learning, experimenting, and refining formulas, I launched LUHS — Luv U Hair & Skin — in 2014.
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LUHS Naturals was built on the belief that skincare should be clean, effective, and rooted in nature. Every product is thoughtfully handcrafted using carefully sourced natural ingredients from around the world.
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What started as a personal solution for my family has grown into a brand dedicated to helping others care for their skin with confidence.​
The LUHS Philosophy
LUHS was built on the belief that skincare should be clean, intentional, and results-driven.
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Every product is thoughtfully handcrafted using carefully sourced ingredients designed to nourish, restore, and support healthy skin.
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This is skincare rooted in tradition, elevated by professional knowledge, and created with purpose.
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More than skincare- it’s care you can feel.